The Advertising Codes are changing, with new rules coming into effect from 1 September 2010. Bring yourself up to speed with the current as well as new CAP and BCAP Codes with the help of CAP Services.
Whatever your needs, CAP Services offer the most comprehensive set of advertising compliance training and advice solutions that will help you to:
- Ensure ad campaigns stand out without breaking the rules
- Understand what is and isn’t acceptable to the ASA
- Keep up-to-date with the latest developments and guidance in ad regulation
- Help avoid reputational and commercial damage that can come with an upheld ASA adjudication
All advertising, wherever it appears, must be legal, decent, honest and truthful in line with the mandatory UK Code of Broadcast Advertising (BCAP Code) and the UK Code of Non-broadcast, Sales Promotion and Direct Marketing (CAP Code). As well as writing and maintaining the rules, the Committee of Advertising Practice (CAP) also places great emphasis on the prevention of breaches and works to promote high compliance.
CAP Services are a range of bespoke advice, training events and online resources to help all practitioners stay on top of advertising regulation, the requirements of the CAP and BCAP Codes, and how those are interpreted by the ASA.
Read more to find the best solution for you, your client, or your company. If you can’t see anything that suits your needs, then contact us at capservices@cap.org.uk to see how we can help.
Sign up for CAP Services!
Bring yourself up to speed with the current as well as new CAP and BCAP Codes -
sign up for CAP Services.