2010 events and training dates are coming soon!
- Title
- Advice:am - Alcohol
- Date
- 5 November 2009
- Location
- Advertising Standards Authority Limited (The)
- Cost (exc VAT)
- £150.00
Summary
As alcohol-related problems continue to grow it is important, now more than ever, that advertisers ensure they create socially responsible marketing campaigns. This comprehensive seminar will take a close look at the Advertising Codes and the issues impacting on the alcohol sector. It will also provide an overview of how other types of marketing communications are controlled by The Portman Group, including sponsorship and labelling.
Description
Alcohol advertising has come under intense scrutiny in recent years, with increasing concern about the effects of alcohol on society. In 2005 the advertising self-regulatory system responded to that concern by strengthening the rules surrounding the marketing of alcoholic drinks. The rules are aimed at ensuring alcohol ads do not associate with or reflect youth culture; encourage irresponsible or dangerous behaviour; link alcohol with seduction or sexual success. The alcohol advertising rules have been developed to make certain that alcohol is marketed responsibly.
As the independent regulator, the ASA works to keep standards high by enforcing the mandatory UK Advertising Codes, written by the Committees of Advertising Practice (CAP/BCAP), and by monitoring compliance. ASA and CAP/BCAP also invest great effort in training and guidance to prevent breaches and help advertisers get their ads right first time.
Why should you attend?
This advice:am seminar will take a close look at the Advertising Codes and the issues impacting on the alcohol sector. It will also provide an overview of how other types of marketing communications are controlled by The Portman Group, including sponsorship and labelling.
This Alcohol Advertising Advice:am seminar will cover:
- Understanding ad regulation - how the ASA and CAP/BCAP work
- Specific issues surrounding alcohol advertising
- The Portman Group’s Code of Practice
- Relevant rules in the Advertising Codes
- Case studies and examples of ASA adjudications
- Resources available to marketers and agencies to ensure campaigns comply with the rules
- Q&A
Who should attend?
The seminar will offer essential expert knowledge for anyone involved in commissioning, producing or overseeing marketing communications for alcohol advertising. It is also of professional value to all individuals working in legal and regulatory affairs and corporate communications.
Timings
08.30 Registration and refreshments
09.00 Start of seminar
11.00 Close
Cost
£150 per delegate
Please note that payment must be made via our secured online payment system. We accept all major credit and debit cards apart from American Express.
Group discounts are available for companies with four or more delegates – for further information, please contact me at events@cap.org.uk .
Book now!
- Session name
- Advice:am - Alcohol
- Venue
- Advertising Standards Authority Limited (The)
- Date
- 8:30 AM - 11:00 AM, 5 November 2009