Non-broadcast Code (CAP Code)

This eleventh edition of the British Code of Advertising, Sales Promotion and Direct Marketing came into force on 4 March 2003. It replaces all other editions.

This Code relates to non-broadcast ads only. You can also download a pdf version of the full Code.

If you are an advertiser, agency or publisher and you need advice under the CAP Code about a non-broadcast ad or campaign you are planning to run, contact Copy Advice for a fast, free and confidential advice.

British Code of Advertising, Sales Promotion and Direct Marketing

• Preface
• Members of the Committee of Advertising Practice
• Introduction
• General Rules
• Sales Promotion Rules
• Direct Marketing Rules
• Other Specific Rules
• How the System Works
• Sanctions
• History of Self Regulation
• Appendix 1
• Legislation