CAP Code

This 12th edition of The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) came into force on 1 September 2010. It replaces all other editions.

The CAP Code relates to non-broadcast marketing communications only. For The UK Code of Broadcast Advertising, go to BCAP Code section.

Advertisers, agencies and media owners are urged to sign up to CAP Services to receive news, advice and practical guidance on the new Advertising Codes.

The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code)

• Preface
• Scope of the Code
• General Sections
• Specific Category Sections
• Additional Information

Hard copies

Read on how order a hard copy of the UK Advertising Codes.

Pdf versions (printable)

Download printable pdf versions of each section of the CAP Code.

Important change to the CAP Code

The digital remit of the ASA has been extended significantly to deliver more comprehensive consumer protection online. Marketing communications online are now subject to rules to keep them legal, decent, honest and truthful. Read more.