Non-broadcast Code (CAP Code)

Man reading newspapersThis eleventh edition of the British Code of Advertising, Sales Promotion and Direct Marketing came into force on 4 March 2003. It replaces all other editions.

This Code relates to non-broadcast ads only. You can also download a pdf version of the full Code.

If you are an advertiser, agency or publisher and you need advice under the CAP Code about a non-broadcast ad or campaign you are planning to run, contact Copy Advice for a fast, free and confidential advice.

British Code of Advertising, Sales Promotion and Direct Marketing

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Watch the recording of one of the General Overview of the new Advertising Codes training seminar. All you have to do is login or sign up to CAP Services if you are not already a registered user.

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Gambling advertising seminar

9 September - designed to update marketers in the gambling industry on the latest guidance and recent ASA rulings to help ensure marketing communications comply with the Advertising Codes.

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Advice and guidance notes

Do you need assistance in complying with the Advertising Codes? Visit this section for Guidance notes and links to self-help tools like Help Notes and Copy Advice.

Advice and guidance notes

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