Sanctions and compliance

Our Compliance teams help create a level playing field for advertisers by ensuring the findings of upheld ASA rulings are implemented by all advertisers who may be affected. They also survey trends across different sectors and proactively address ads they find that breach the rules.

Here we explain their work in more depth.

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  Monitoring

  We don’t just wait to receive complaints – we pro-actively monitor ads on TV, radio and on the internet, across both national and local media, to make sure standards are being maintained.

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  Post investigation compliance

  Find out more about our work to make sure advertisers remove or amend ads in line with ASA rulings. 

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  Sector compliance

  If an ASA ruling has wide ramifications across a particular sector, we advise the sector of the required changes to ensure a level playing field. 

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  Repeat offenders

  If advertisers continue to place ads that break the Code or seem to be deliberately refusing to work within the self-regulatory system, we take repeat offender action against them. 

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  Sanctions

  We have several sanctions that can be applied against advertisers who do not comply with the Code. These include ad alerts, CAP member intervention and poster pre-vetting. We may also refer advertisers to the Office of Fair Trading.

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