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Insight contains advice and tips on how to get your ads and online marketing right. It contains:
- analysis of the latest Advertising Standards Authority (ASA) rulings
- information about updated or new advertising compliance guidance
- Changes to the Advertising Codes
- Reminders about how to comply with key sections of the Codes
Update is a news alert email letting you know:
- Major regulatory announcements
- Announcements of public consultations
- Other corporate news
Please note that due to the recent re-launch of the CAP website, the older editions of our newsletters may contain broken links. However, all articles are available on this website via our Latest news section or site search. Newsletters will open in a new window. Please turn off your pop-up blocker to view.
Subscribe to Update and Insight to keep up to date with news.
Previous editions of our Insight newsletters:
July 18, 2012
Don’t pay the price by misusing the word “free”.
July 4, 2012
Independence and Impartiality: advertisers who claim to be ‘independent’.
June 20, 2012
The Rooney makeitcount.gonike tweet.
June 14, 2012
In this issue, we provide some advice on how to avoid the most common pitfalls to misleading advertising. Plus, the Copy Advice team provides its latest advice in light of today's update to the regulation of marketing communications making health claims for food.
May 17, 2012
In this issue we give an insight on the rules when using advergames and provide an update on the do's and dont's when using pre- or post-production techniques in cosmetics advertising.
May 9, 2012
Marketing and the Olympics: we quiz LOCOG for answers.
April 24, 2012
Sexual imagery in advertising: drawing the line.
April 4, 2012
In this issue the Copy Advice team provides guidance in the wake of two new key rulings by the ASA involving Twitter and "As seen on TV" claims.
March 15, 2012
New advertising rules for energy-related products and New Telecoms Help Notes
March 12, 2012
The Diamond Jubilee
New Resources: Alternative Health and Homeopathy Services
Collecting data for marketing purposes from children
New Copy Advice Website Audit offers a health check for online marketing communications
New Copy Advice Website Audit offers a health check for your site
VAT doesn't have to be taxing
Previous editions of Update are listed below:
BCAP Consultation on Pricing and Amended Distance Selling Rules in the UK Code of Broadcast Advertising.
Under the influence (of the ASA); Weaving an untangled web extension of the ASA's online remit; Up to speed with telecoms advertising; Let children be children; Scotland calls time on alcohol price promotions; Empowering and protecting consumers; ASA concludes process review
CAP updates database practice rules; Training seminar - Advertising to children
ASA launches B2B ad campaign; Watch the webcast on ASA's digital remit; 2011 CAP training programme