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Committee of Advertising Practice

Admired around the world for its creativity, the UK advertising industry sets a high standard in successful self-regulation. Our industry is governed by codes of practice that are designed to protect consumers and create a level playing field for advertisers.

_Companies'
marketing
communications
on their websites
are now regulated
by the ASA.
Make sure your
site complies.

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2012 Olympics

Marketing and the Olympics: we quiz LOCOG for answers

As advertising plays a big part in the success of any Olympic Games we took the opportunity to ask the London Organising Committee for the Olympic Games (LOCOG) about its role in protecting the advertising rights of official Olympic partners and what pitfalls non-partners should avoid.

Unauthorised Selling Of Olympic Tickets

Whether you’re looking forward to the Games or not there is a strong chance you could be asked to run an ad for someone selling tickets to them.

Sexual imagery in outdoor advertising: drawing the line

Following the Department for Education’s report on the commercialisation and sexualisation of childhood, authored by Reg Bailey, the ASA reviewed its assessment of sexual imagery in outdoor advertising.

Forthcoming events

Graduates writing notes at a seminar

Advice:am Gambling Advertising Masterclass

13 June 2012 - Gambling advertising is subject to strict rules to ensure ads are socially responsible and don’t encourage gambling in ways that harm or exploit children, young people or vulnerable adults.

CAP Services

CAP Services

CAP Services is a range of bespoke advice, training events and online resources to help you stay on top of the requirements of the UK Advertising Codes, and how those are interpreted by the ASA.

Whatever your needs, CAP Services will help you to:

- Ensure ad campaigns stand out without breaking the rules

- Understand what is and isn’t acceptable to the ASA

- Keep up-to-date with the latest developments and guidance in ad regulation

- Help avoid reputational and commercial damage that can come with an upheld ASA adjudication.

Read more to find the best solution for you, your client, or your company.

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Copy Advice

Need advice on your campaign? Our dedicated website brings together AdviceOnline database and all essential news, help and guidance for non-broadcast advertisers under one roof.

Copy Advice website

Hard copies of the new Advertising Codes

Order your hard copy of the new CAP and BCAP Codes.

How to order

Events training programme

Check out the dates for this year's training and advice seminars for advertisers, agencies and media owners on advertising regulation.

Go to Events

FAQs

Have you got a question about CAP and BCAP and how the system works?

Visit FAQs section

Committee of Advertising Practice Ltd, Mid City Place, 71 High Holborn, London WC1V 6QT  |  Copyright © 2012 CAP