Committee of Advertising Practice

Latest news

Webcast of Advice:am seminar on the new CAP and BCAP Codes

The new UK Advertising Codes will come into effect on 1 September 2010 when the ASA will begin to apply the new rules. Watch the advice seminar to help you get up to speed with the changes.

CAP Chairman announces his retirement

Andrew Brown has announced his retirement from the Chairmanship of the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). Andrew has chaired CAP since 1999 and BCAP since 2004 having led the industry task force that negotiated the ‘contracting out’ of broadcast advertising regulation from Ofcom.

More effective, efficient and in tune with our stakeholders - The ASA’s Preliminary Response to the Process Review

The Advertising Standards Authority has published its preliminary response to the Process Review of its core functions, conducted with the help of independent consultants. The review has helped to identify a number of improvements which will benefit consumers as well as advertisers by making our operations quicker, more efficient and effective.

Forthcoming events

Advice:am - Gambling advertising

9 September 2010 - designed to update marketers in the gambling industry on the latest guidance and recent ASA rulings to help ensure marketing communications comply with the Advertising Codes.

Advice:am - Environmental claims

14 October - designed to update marketers on the latest guidance on environmental claims and recent ASA rulings to help ensure marketing communications comply with the Advertising Codes.

CAP Services

The Advertising Codes are changing, with new rules coming into effect from 1 September 2010.

To help advertisers get up to speed on the changes to the Codes, CAP has put together a comprehensive range of training and advice resources - for further information and to sign up go to CAP Services.